Jacqueline Goldstine

Jacqueline Goldstine: "

 Public Relations Practioner specializing in event planning and social media

My Visual CV: http://www.visualcv.com/users/218693-jacquelineg/cvs/261954

"

Jacqueline Goldstine

Jacqueline Goldstine: "

 Public Relations Practioner specializing in event planning and social media

My Visual CV: http://www.visualcv.com/users/218693-jacquelineg/cvs/261954/edit

 

"

Future Camp Revelations

The date Jan.15th, 2010. I walked into a class entitled Social and Digital Media offered through my PR program at Humber College. Some of you may be asking yourself what is this? That is exactly what was going through my mind!

Overwhelmed and confident I would never be able to figure it out I began to panic. Our prof had us sign up for all kinds of networks.

Twitter (@Jacque77), Facebook, Tumbler, Blogspot (www.themanitobababe.com) just to name a few.

After only four short months I feel as though I have a real grasp on most of the applications.

I definatly see the value in online networking and am proud to say I am a twitterholic.

So my advice for future PR students...just engage, be a part of the conversation.

The Cold Unites Canadians

Every Canadian knows the importance of staying warm. Virgin Mobile Unite capitalized on Canada's climate by launching the Toque Campaign. Not only do you get to do something great for the community by supporting at-risk youth and helping raise awareness for youth homelessness but you also get to keep your head nice and toasty. It's a win-win (especially in the colder areas in Canada). Virgin Mobile paired with Raising the Roof to help make sure all the homeless youth in Canada have a chance to stay warm. In Canada 65,000 youth are without much more than a toque every year.


The toques are used to help promote awareness for the campaign. It is a tactful way to connect with their target audience. The toque has a youthful feel to it with a cool, modern logo. This is part of what makes the campaign such a success. Celebrity endorsements and having a passionate, visionary at the helm of the company don't hurt either.


Richard Branson is not only the founder of the Virgin enterprise but he is also very passionate and invovled in all the CSR campaigns, including the Toque campaign. Branson's noterity and status are an asset to the campaign and along with celebrities including Lady GaGa and Cory Monteith the Toque campaign has become a great success helping to but a cap (or in this case a toque) on youth homelessness.




The Bottom Line: A picture is worth a thousand words. Having celebrity endorsements and a PR guru as big as Richard Branson is always an asset to pull off National campaigns and only helps to add to the buzz and make the toques that much more desirable. Put a toque on it!

Wanna find out more about the Toque Campaign? Check out Jade, Aneeta, Andrea, Roshni, Maram and Cindy's blogs!!!

The New Realm of Public Relations

A new face of Public Relations is emerging with technology being at the forefront. Public relations practitioners have formally relied on print news to get the message from the company to the public. Now with the emergence of Deirdre Breakenridge concept "PR 2.0", company's are able to have conversations directly with their public concerning their brand on the internet.
Consumers are able to get involved in areas where there was previously limited access. PR can now keep the public at the top of the agenda and connect ideas and people in a way that contributes value.




The advanced technology of our time has allowed for a extremely high level of connectivity between companies and the public that has never existed before. Mitch Joel a "Rock star of digital marketing," and one of North America's leaders in digital communication, coined the concept "Six Pixels of Separation." This is a play on words regarding six degrees of separation. We are related to everyone in the world by no more than six degrees. Joel believes that the same holds true on the internet. We are never more than six pixels away from anyone else in the world.

Joel's concept reinforces the notion that with PR 2.0 an innovative class of public relations practitioners will emerge being able to but the public back in public relations through broadband connectivity.



Bottom Line: The more things change the harder it is to remember how they once were (Courtney Barnes, editor, PR news). Because of the increasing broadband connectivity throughout the word the function of public relations professions will never be the same. Get Connected!!!

Baby Boomers Take Over Facebook

Mitch Joel, one of North America's leading digital visionaries, recently wrote a blog exploring who uses Facebook. Joel reported that there are more baby boomers than high school students using this social media application.



Joel states in his blog (Six Pixels of Separation) that baby boomers " Are taking to the Web, engaging, joining the conversation and taking part in many online communities." Many are surprised by this statement. Many believe that this generation is "technologically challenged" and would be the last to use Facebook.


Despite popular belief the number of baby boomers (aged 55 and older) has skyrocketed in the past six months from less than a million users to nearly six million. At the same time the number of college and high school students using Facebook has declined an average of 17.5 per cent.


For me these figures were not surprising. Both my parents have Facebook accounts and engage more frequently than I do and I know I'm not alone. Most of my friend's parents also have active Facebook accounts. So then why the gap between what is believed and what is reality?


I feel the reasons behind why the baby boomers use Facebook may account for the gap. Students use it mostly to socialize. The baby boomers may have ulterior motives. Yes they want to stay in touch with their children but they also want to observe what they are doing. The watchdog works best if hidden. They have a superior presence online but keep it hidden better.

The bottom line: Baby boomers then may play the role of technologically challenged but are actually savvier then us.

Football's New Arena

"Who cares? It’s just a game.” This is a widely used decree for people who don't understand football culture. In my experience you are either a person who believes the previous statement or one who quivers at its use. I belong to the latter group. My house on Sunday is a flurry of football games and Pro Line tickets. All homework is done on Saturday to ensure absolute attention is paid to all games.

This same ritual is performed by numerous people across North America. Last Sunday night for the two division championship games over 11 million people tuned in to see who would battle it out in Super Bowl 44.

Being a fan is not what it used to be. Watching the games and cheering for a team (Go Colts) is no longer enough. We now have what is called the “Mega Fan”, someone who not only performs basic football rituals but also has adopted new rituals rooted within technology. These fans follow players such as quarterback Peyton Manning on twitter, erect Facebook fan groups in his honour, and build entire fantasy football teams around having him run their offense.

I have been converted. I am now a Mega fan. Bowls of munchies in my lap have been replaced by my laptop. My focus is now shared between the game in front of me and the live stats update on nfl.com. Which players earned me points in my fantasy pool is now just as important as who actually scored on the field. Screaming at my TV about bad calls made by coaches has been replaced with letting my frustration out on live blogs with other fans who feel the same way.

Networks such as nlf.com, twitter and Facebook also allow for players to become more connected with their fans. Problems have arose from usage of these application. As a result organizations have ban twitter not only in the locker room and on the sidelines but also in the stands during training camp. Organizations do not want team secrets to end up on Twittersphere.

The Bottom Line: So maybe half of the decree is true; it is no longer, just a game.

Nfl recap 2009-2010 Season:

Colts made it all the way to the Superbowl!!! I sat in my living room in my usual spot with 20 of my closest friends. I was wearing my Manning Jersey and showing my support for my favorite sports team of all time.

Almost everyone else was cheering for the other team, but I would never betray my team. I'm sure all football fans know how this turned out. My team lost. I felt defeated. I felt sad. But after the initial shock I realized something that helps me every season: THERE IS ALWAYS NEXT YEAR.

This week was the Nfl 2010 draft. This is the first milestone of the year that gets me pumped for the 2010-2011 season.

Bottom Line: 2011 is our year, Go Colts Go!!!